Author Archives: IronPaper

10 Simple Tips for Improving Your Web Design

Improving Your Web Design

The way a website is laid out, its color scheme, font size, font style and images play a great role in making it succeed or fail. No one ever wants to tackle a situation, where visitor exits a website as soon as he lands over it. To avoid such issues, design an awesome and engaging design where instead of switching, visitor wants to stay for longer. An expert web designer in Toronto can create such web designs with ease, only if he knows all the trending requirements visitors look for in a website.

Few design tips to be followed for improving web designs are:

  1. Design a professional logo and link it to a homepageDesign a professional logo

    Logo is a unique identity mark for a business or brand. For an online website, it’s highly advantageous to display it. Designers are advised to use a high-resolution logo and needs to place it on the upper left corner of every webpage. It’s quite beneficial to link it back to a homepage, so as to offer easy navigation within a site.

  2. Use intuitive navigationintuitive navigation

    Navigation plays a great role in engaging visitors as it provides ease of moving within a page. It’s often categorized as primary and secondary. Primary navigation options are specifically set up in a horizontal menu bar which is located at the top of a website. It’s good, if a web designer offers secondary navigation option on the left-hand side margin which is also known as the sidebar. Aim to offer clear navigation options as a confused menu bar compels a visitor to leave a web page.

  3. Get rid of clutterGet rid of clutter

    Most of the modern websites are visually overloaded with images and videos. The fact for embedding images is that it reduces boredom and works effectively. This doesn’t mean adding excess of images within a webpage will result much better. More visuals can confuse a human mind to such a level, that it stops processing information after seeing too many improperly placed visual options. Avoid competing calls to action or visual clutter to maintain a constant rise of audience on a website.

  4. Create enough white spacesCreate enough white spaces

    To create an appealing web design, it’s necessary to construct enough spaces between paragraphs and images so that the viewer has good space to breathe in. Proper margins and white spaces help in easy recognition and understanding of various web elements, content, images and buttons. Moreover, controlled space layout compels a user to focus on flow of information within a website thereby, offering improved user experience and engagement.

  5. Use colors strategicallyUse colors strategically

    Color schemes used on a site can affect its looks and impression to a large extent. Selecting a neutral color palette delivers an elegant, clean and modern appearance to a project. Applying small color sprints for headlines help a user to judge that it’s an important part or content. It recommended to use a color palette that complements with website’s logo and other marketing materials.

  6. Choose readable fontsFlashy Pages

    Before selecting a font size, do remember it should be readable for various devices such as mobiles, laptops and tabs. There are few large-scaled fonts that can be read well on a wider screen such as laptop but doesn’t distribute well on small screens such as smartphones. Therefore, it’s better to use a universal font. Coming to font style, pick a face that isn’t too cursive and easy to read.

  7. Design every page as a landing pageFlashy Pages

    Most of the designers, focus completely on developing impressive landing pages, as it’s the first page user lands on while visiting a website. But, the reality is that majority of visits are on other web pages instead of a landing or homepage. Therefore, to attract a visitor at every cost, it’s crucial to design every web page as a landing page. Do remember whatever page the user lands on, it should be impressive and full of relevant key information.

  8. Use responsive web designsUse responsive web designs

    A responsive or mobile friendly design is one that automatically adapts itself based on the screen size it’s viewed upon. It abolishes the need of developing a different mobile site for a business. Along with adapting to every browser size, responsive website provides better user experience. It compels visitors to indulge more on your site which enhance more audience and increased conversion rates.

  9. Don’t forget the buttonsDon't forget the buttons

    In majority of web forms, the ‘Submit’ or ‘Send’ button comes up as the most awful element. Designers usually focus on web pages or forms format, labels, layout and colors, but often forget to design attractive buttons which a user can’t resist to press. For effective form buttons, it’s advised to focus on them separately by adding the functionality of changing color, gradient or opacity whenever hovered upon.

  10. Test the designTest the design

    The last step in designing procedure is testing. A design should be optimized at various levels so as to offer more efficiency. Though every design decision is a hypothesis, it’s crucial to test it for user experience to let a designer know whether his web design passes or fails the user requirements and need. User testing, A/B testing and analytic tests should be done now and then to improve web designs based on feedback provided by visitors.

These are some simple, yet effective tips to enhance the functionality and user experience of your website. Iron Paper is the most sought after web designing and development company in Toronto. You can contact us to get one-of-a-kind web designing experience.

Step-by-Step Guide to Create an Ultimate Professional Website

Ultimate Professional Website

In this online era, having a professional website has come up as a necessity for almost all business ventures and organizations. A good website acts as a great marketing tool, service platform, a communication channel, portfolio of skills and an engine for branding. Only a highly professionalized website can offer these multitasking features. It’s not always like that only expert web development companies can develop engaging sites. There are various website builder tools that can assist a business in building their own effective website.

A step-by-step guide for building an impressive site is as follows:

  1. Strategize Your Brand

    Strategize Your Brand

    The first task that needs to be done is to analyze business requirements and formulate a detailed branding strategy. Don’t start the development process, until you have a solid idea about site’s purpose, its targeted audience, its guiding visual philosophy or service offers. Go through the steps below for making proper analysis report:

    * Identify target market- Find out what type of audience your business will deal with and how will the services you provide affect that group of people.

    * Research about competitors- A business should be completely aware of the competition it will go through after entering the online market. Research to find out the strengths and weaknesses of your competitors, so that you can easily get over them.

    * Define the brand’s identity- Select the description for your brand name that can define a business motive in a proper manner.

    * Prepare branding material- After the above reports has been formed, its time to select the materials required in site building such as logo, images, videos, content etc.

  2. Approach the Design

    Approach the Design

    Most of the website builders, come with built-in web design and a developer just needs to select the style that suits an enterprise requirements the most. This design step includes:

    * Choose a template- A design template aims to offer a solid foundation that decides the layout and style of a business website. Choose the theme and style that suits your vision the most.

    * Customize it- Once a template has been selected, it’s time to customize it by adding content and images. After this, the design is refined for colors, shape, font etc.

    * Tweak the look- Enhance the beauty and looks of a site by adding variety of features like parallax scrolling, background videos, dynamic motion and much more.

  3. Prioritize Usability

    Prioritize Usability

    Its necessary to develop beautiful and user friendly websites to engage more visitors. A complex flow of options and content can force audience to leave a site. Along with stunning looks, build one which is easy to understand and provides better user interface and experience. To create such a nice website, focus on the following aspects:

    * Navigation flow- Aim to develop a clear and appealing site structure, which offers easy navigation using links and menus.

    * Content grouping- A consistent placement of content within a site guides the visitors to find the information they are searching for in the best possible way.

    * Call to Action- These are often the button messages that guides the visitors about the necessary actions needed to be taken, such as register free, send now etc. Its recommended creating attractive CTA’s to enhance user activity.

    * Readability- There is no use of placing content, if its not visible enough to read. Use clear fonts with readable font sizes. Include proper white spaces wherever needed.

  4. Prepare for Search Engines

    Prepare for Search Engines

    One of the most beneficial way to engage more visitors and popularity for a business is, getting their site ranked at a good rank in search engine page results. Though it’s a job which can be completed by an SEO expert, one needs to keep SEO strategies in mind before developing a site. Few key elements to be kept in mind are:

    * Keyword research- Google generates page ranking based on keywords and other aspects. The keywords used in a business site should target the services an enterprise provides. Use relevant ones and place them inside the content paragraphs meaningfully.

    * Text- Every type of text whether it’s a blog, about us section, FAQ’s etc should be written keeping SEO purpose in mind. The real trick which needs to be achieved is, finding a perfect way to integrate keywords into text without compromising the content quality.

    * Meta tags- Search engines doesn’t read a website content, instead they focus on meta tags i.e title and description. So, its advised to create rich tags that displays the features of a site and contains relevant keywords.

  5. Go Responsive

    Go Responsive

    Mobile Internet usage stats indicate that Internet users spend more time surfing on mobile devices compared to actual computers. Since mobile search is on a constant rise, its great if you create a site which functions well on both smart phone and laptop devices. A responsive website is guaranteed to have more visitors and better ranking as compared to normal sites.

    Google has recently announced an algorithm that prioritizes mobile-friendly websites on its search result pages. The conclusion that can be drawn out of this is, responsive business sites have a bright future. Most of the website builders, come with built-in editors that can easily enable a mobile version by resizing the layout and design to make it compatible of viewing on smart phones and tablets. While customizing for mobile, pay attention to readability, image resizing, navigation and understandability.

  6. Keep Visitors Engaged

    Keep Visitors Engaged

    Few businesses develop a site, make it go live and sits back ideally thinking the development process is over now. But, that’s not the true fact. The actual job starts once the website goes live, that is to attract more and more visitors. Attracting and maintaining customers is quite a big challenge which needs to be achieved at every cost. This can be done by enhancing site features and keeping the content unique, relevant and dynamic. Few sections that can help in engaging visitors are:

    * Blog –Blogs are written either daily, weekly or monthly depending upon the need. Writing a blog offers many valuable benefits. It allows a business to communicate any message or ideas in a much personal way. Blogs are also helpful in improving SEO ranks, as they are commonly optimized with keywords.

    * Social Feed –For higher conversions and user engagement, social media advertisements and feeds play a crucial role. Attach social media accounts of a business to the professional website by providing link buttons such as twitter, Facebook, LinkedIn etc. This will encourage visitors to connect to your business profile from other platforms except the website itself.

A professional website is a must have desire of every business, whether small or large. Many times, an enterprise isn’t financially too sound to hire an expensive web agency, in order to develop a business website. These were the detailed ordered steps which can help in building an ultimate professional site with the help of a website builder tool.

Iron Paper is a full service web design company in Toronto, that offers world-class WordPress development and effective SEO solutions to its clients at budget prices.

10 Blogs to Follow for WordPress tips

Blogs to Follow for WordPress tips

An attractive and fully functional website can be created by following latest updated versions and trends of WordPress, PHP, HTML, CSS, JavaScript and many other coding standards. Its quite hard for a developer to keep himself updated of all the WordPress news, articles and announcements. Its impossible to be present at every seminar or workshop related to this CMS technology. To keep track of recent news, invention or updation, popular and qualitative blogs can help a lot. They usually aim to offer all relevant and related information related to a particular topic at a single place.

Few of the best WordPress blogs are:

  1. Flashy Pages

    This blog bags the top position of all the best ones available. For a freelancer web developer, the first thing need to be done is visit and subscribe It is a weekly newsletter which consists of every latest and important WordPress news. The subscription to this newsletter is free. Its one of the best resource to stay up-to-date with every concept of WP development.

  2. WPBeginnerFlashy Pages

    It is a free WordPress resource site for beginners. Majority of audience has rated it best for early learners. The main goal of WPBeginner blog is to provide essential tips, tricks, hacks etc. that helps WordPress beginners to improve and refine their skills for developing an indulging site. Most often, its blog is updated on daily basis which includes quality content related to wide range of topics, tutorials, themes, events and plugins.

  3. WPCurve BlogFlashy Pages

    The third in the list comes WPCurve. It is a network of expert developers who seek to provide paid support to those developers, who are unable to catch or deal with the troubles or issues on their respective websites. This blog provide readers with quality content which consists of analysis, posts, tips and tutorials.

  4. WP Engine BlogFlashy Pages

    WP Engine is an authoritative host for the WordPress community, which has come up as one of the most secure and WordPress optimized hosting providers. Besides this, they owe a quality blog which consists of a rich variety of content, including tips, articles and technical tutorials that are quite helpful in providing up-to-date relevant information to developers.

  5. Torque MagazineFlashy Pages is a news website which features wide variety of WordPress concepts. It is dedicated to inform every advancement in WordPress to the industry professionals. Torque features the collection of content from various writers having different skill-sets and experiences.

  6. WPMU DevFlashy Pages

    It is another authoritative resource that claims to be the most famous and viewed WordPress resource on the web. It is composed of more than 4,000 technical articles in its archived library. If one want to become an educated and most knowledgeable WordPress developer, then he needs to go through this site to learn about fresh WP content.

  7. Code Tuts+Flashy Pages

    Also, known as WordPress.Tuts+, Code Tuts+ is a unified version of all codes that are published at TutsPlus. This website consists of 1000+ highly detailed and in-depth blogs related to this CMS. The quality of content it delivers is good for learners who want to try every level of tricks- easy to complex.

  8. WPKube
    Flashy Pages

    WPKube is established with a goal of creating amazing information that acknowledges readers about anything to everything of WordPress. It is an online resource which consists of WordPress tutorials, how-to-do’s, plugins, news, and much more.

  9. Manage WPFlashy Pages

    It’s a good place to share, discuss and vote for best WordPress stories. Manage WP aims to let developers find new ideas and inspiration for growing their development business in the WordPress community. Being a vote-driven site, one can go through the best voted content easily.

  10. ThemeShaperFlashy Pages

    ThemeShaper is a publication site which is run by Automattic, the quasi-WordPress company. It provides tips for making themes for WordPress community along with sharing the best and latest work done on the platform.

Designing and developing an updated website require frequent knowledge about WordPress releases and updation. Here’s the list of top 10 blogs that ensures to provide developers with up-to-date and latest news. Iron Paper is a leading WordPress design and development company in Toronto that offers a full range of beautiful, fully functional and feature-rich WordPress websites at budget costs.

Web Design Guide – 5 Simple Steps to Follow

Web Design Guide - 5 Simple Steps to Follow

Web design follows different principles and skills to accomplish the purpose of designing an impressive website. It includes graphic design, interface design, homepage design and user interface design. It is a term that refers to a design process of building a front-end view of a website. Web designers need to have an awareness about usability and accessibility of various modern up-to-date design guidelines and trends.

Important steps to follow in web design:

  1. Flashy Pages

    Flashy Pages

    Most web designers feel proud on themselves for developing flashy pages. But they don’t realize that unnecessary flash doesn’t make a page look good or attractive. Instead, it distracts visitors. Stylish splash pages that are of no use can force your visitors to make unnecessary decision regarding whether to move forward to homepage or to leave your website forever.

    Flash animations are too common in modern websites, that it has become nearly impossible to impress a user with a flash page. The main goal of web design should be to deliver the user with what he want from your website and a flashy page slows down this process. Therefore, flash should be avoided totally.

  2. Banner Advertisements

    Banner Advertisements

    The proverb “less is more” applies in case of banner advertisements. A single banner advertisement is more valuable and profitable as compared to a bunch of advertisements that often gets minimal click. It’s advised to fill empty spaces close to your banners with useful content instead of bunching it with load of advertisements. Surround your banner advertisements with as much useful content as possible, that can make your banner look more appealing to potential advertisers.

  3. Navigation


    Business owners invest thousands in web design, logo and flash designs, funky animations and other goodies that can make their site look fantastic. All this is completely useless, if web users are not able to navigate through the site to read content or purchase products. When it comes to designing, navigation should be kept as simple as possible to make a website look more effective.

  4. Coding


    Majority of web designers often copy and paste code from other websites and compile it into their own website. When that code causes errors, they don’t know how to fix it as they didn’t wrote that code. The one who suffer the most from this situation is a web user. You may copy a code to save time, but you should understand it well. Errors need to be avoided at every cost. Never copy or paste a code, until you have complete knowledge about it.

  5. Consistency


    Every website should be designed consistently to ensure web user know exactly where he is and what to look for. This applies to everything on your site including navigation links to the location menu. Your goal should be a user familiar and friendly design, from colors to overall layout. Some web designers are forced to create a variety of designs, that can confuse the user causing disorientation.

These were the few simple steps which needs to be followed to create good web designs with better user interface. Iron Paper is a Toronto web designing and development company which has an unmatched portfolio of impressive and user friendly web designs build by their experienced professionals.

How to Troubleshoot WordPress

How to Troubleshoot WordPress

Over the years, we’ve developed a potent troubleshooting strategy for removing minor bottlenecks in WordPress. This also helps us deal with client issues and they too find it easy to learn. Our methods usually work fine with major WordPress crashes. These have been compiled from various WP communities and professionals.

The process

We isolate the numerous WordPress layers and focus on it. The components inside the layer are tested individually and removed one step at a time. Once solved, the next layer is approached in a similar fashion. This may be slow, but it is thorough and detailed in the way that it solves problems. Now, most of you will be asking which are the layers mentioned here.

The layers

  • Plugins
  • Theme
  • WordPress Core
  • Database

What you can fix with this methodology?

What you can fix with this methodology?

You can fix myriad issues using this technique. The most common issues which can be solved are:

  • White screen of death – Where nothing is seen except a white screen
  • Fatal Plugin errors
  • Header Already Sent
  • Out Of Memory errors
  • And Many More..

First Take a Backup

Even if the website is currently in a crashed state, it is prudent that you take a backup. You are about to start many steps that will make numerous changes to your website which means that you need to have a backup. With a good back up point, you can ensure that you can easily fall back to a position in case you make any mistakes. It also ensures that you don’t make situation any more worse.

Troubleshooting Plugins

Troubleshooting Plugins

We recommend you begin with plugin stage because it is observed that majority of the problems are caused due to plugin failures. Coding quality of the plugin is questionable but due to their functionality, they are usually chosen and their flaws ignored. When you add extensions to the plugins, you can create even more potent mixture of potential crashes.

Here’s how to fix plugins

Step 1 – Disable all plugins – Notice, if the problem has gone. If it has, you can systematically identify which plugin is causing the issue. Test the website after deactivating each plugin.

Step 2 – Re-activate the plugins in reverse order and see if the problem comes back. Identify the plugin causing issues and disable it.

Step 3 – Reactivate all the remaining plugins.

Sometimes, the issue is so drastic that you cannot even reach the disabled dashboard and keep getting an error message. Don’t worry, all is not lost. In such a case, connect to the website using FTP and locate the wp-content folder. Now, rename the plugin directory to plugins_wait. This will cause WP to skip and not run the plugins. Now, you can log in to the website and notice that it works fine when plugins are not running. Once in the dashboard, you can rename the directory back to plugins. Now the plugins will be available and you can start the above steps to identify the faulty one.

Troubleshooting WP Themes

Troubleshooting WP Themes

After ruling out the plugins, you should move to the theme as a potential troublemaker.

  • Disable the currently installed theme.
  • Now, a default theme should be activated for example: Twenty Ten.
  • Start testing. Most likely the problem will have vanished. If not, you should move to the core WordPress layer.
  • Also activate the plugins to make sure that it is not a composite problem.

Next step is to also check for any recent code additions. Revert back any new codes you might have added. Make sure that the newly added widgets are also working suitably. In case you cannot log in to the dashboard, apply the same FTP route as used for the plugin step above.

Fixing WordPress Core Files

Fixing WordPress Core Files

Next comes the WordPress core files. It is probably the least problematic area to be spending time on. Although safe, these files can be corrupted or even faulty that prevent them from functioning properly. The best way to fix core WordPress files is to re-install them. Here are the steps:

  • Download a clean WordPress version.
  • Connect to your website via FTP.
  • Wp-includes and wp-admin should be renamed to make sure the clean copies are uploaded.
  • Take a back up of wp-config.php to be safe. It contains database connection details.
  • Upload the WordPress clean version.
  • Now you can test if the issue is fixed. If yes, then issue at WordPress core level is fixed.
  • Re-activate your earlier theme and begin testing.
  • Re-activate the plugins and undertake their testing.

Fixing the Component

Fixing the Component

By now, the problematic component is isolated. Here’s what to do next:

  • Check for any updates to the plugin or see if they have support for the particular issue you are facing. You are likely to find suitable solutions over there.
  • Find a suitable replacement for the theme or plugin.
  • Find the exact solution at
  • Search for the answers on social media. Sometimes, it’s just as easy as sending a message to an expert.
  • If all else fails, hire a WordPress expert technical support team or a good WP consultant to solve your problems.

Final Words

Final Words

This method is most likely to resolve your issues on a daily basis. The key is to work through all the layers periodically and removing the problematic issues at each stage until the root cause is found. Remember to use this methodology in the step wise instructions as mentioned above.

Do you want to share any WordPress horror stories? Talk to our WordPress consultants today to look for appropriate solutions.

12 Web Designs that Will Go Beyond Just 2016

12 Web Designs that Will Go Beyond Just 2016

A good web designer involves a lot more than just mastering technical skills. Being updated with the latest web design tips and tricks is crucial for the success of your projects as well as personal survival. Keeping your finger on the pulse provides you with a range of options emerging in the market. The latest design trends and styles are always there to explore. It can help deliver more punch in your projects and exceed client satisfaction.

Being a leading web design company, we have a solid arsenal of web design tools, tips and trade practices. Keeping abreast with newer web design trends has its own sweet advantages. It can not only help you increase your work flow but also help you ramp up your career.

So, here are some awesome tips that will not only help you in the remaining 2016 but expected to carry on into 2017 as well.

  1. Use Style Guides
    Use Style Guides

    These are becoming increasingly vogue in publishing arena. These are used to maintain uniformity throughout the content. From numbering format to labeling, this can apply to a number of factors. Similarly, web designers can employ their very own style to achieve uniformity in designs.

    A well written style guide can help you achieve coherence with disparate team members on the team especially freelancers. We love Frontify for its simplicity and getting things done.

  2. Phase Out Sidebars
    Phase Out Sidebars

    Sidebars lead to a lot of clutter. In the beginning, these were meant to display additional navigational elements as a quick view. These also served good purpose for popular content and recent posts. Over time, these become the space to display marketing junk, promotional content and optin forms. There was nothing added to the user experience.

    Consider phasing out the sidebars from your designs. Focus on the content and allow readers to discover the good content.

  3. Start Offscreen
    Start Offscreen
    Instead of starting to code right away, try picking up a pencil first. Use a whiteboard to make design frameworks and offscreen design layout. Use this approach to check for specific elements that need a more personalized touch. There are many free wireframing tools out there that help you create prototypes rapidly. Avoid jumping straight into the development stream and make use of free tools like Moqups and JustInMind.

  4. Use larger font sizes
    Use larger font sizes

    Use of large typography is an old trend but fast making a comeback. This aspect of design is well respected in the design world. Larger fonts have the power to grab reader’s attention and bring focus to certain parts in the content.

    Moreover, mobile devices can have restricted readability. Large font can help a great deal in achieving a good reading experience. Large fonts combined with flat and minimalist designs is making a comeback. Just ensure that you have a good looking typeface that is well scaled to read. Explore the fonts gallery here and here.

  5. Create More Space
    Create More Space

    Visitors are distracted by too much clutter on the page. Overly complicated website can desist the reader from continuing to browse the web page. Instead of including plenty of elements, you should look to increase the visibility of individual design elements on the page. Better known as ‘negative space’ or ‘white space’, this should be limited. The space between and around the elements helps a user see more important elements throughout the website.

  6. Responsive Design is no more optional
    Responsive Design is no more optional

    If accessing websites is important, then you just can’t ignore mobile devices anymore. Having a mobile-friendly website is as important as water is to fish. Commit yourself entirely to responsive design. And responsive web design isn’t the new kid on the block. Over the years, this technology has matured considerably. You have got to look at the latest fluidic layouts. Hamburger menus, mobile optimized images and much more is out there to explore.

  7. Material Design
    Material Design

    Ever since Google has increased its Material Design’ language use, it has only caught up more with the designers. They have followed suit and ensured it is implemented all over the web. Just like flat design trend, this also is a good way to update your designs. It can help you add depth and style to normal elements. Material design UI kit is the ideal way to get started in this realm.

  8. Add More Tools to Your Arsenal
    Add More Tools to Your Arsenal

    Whether it is industry-favorite like Adobe CC or Pixate, it is always worth exploring more and more. There are more tools like FlexBox Visual CSS FlexBox Builder, Gravit, Data Visualization catalogue , Framer for visual coding. Go on and improve your work efficiency, work-flow and work enjoyment levels.

  9. Simplify Navigation
    Simplify Navigation

    Having a busy menu with lots of pages, blog posts, sidebar and slide-downs, can have a negative effect on the visitor. Creating way too many options for the visitors only increases their dilemma for taking a decision. They may decide to just close your website.

    Placing lesser items in the navigation menu and doing away with sidebars is an ideal way to reduce clutter. This often leads to better user experience and even better conversion rate optimization.

  10. Increase image Value
    Increase image Value

    Having high quality images relevant to your content is the best way for an awesome web design. Rather than using the free images, try to explore more personalized images (off course with permission) that helps your content stand out. Or you can even invest in premium stock image service.

    If you are good at photography, you can also use your images from scratch. This can also add to your monthly income. Having beautiful imagery on your website is the ideal way to achieve your goals and create unique content that always stands out.

    All these tips will help you score more every day with your clients. You will not only one-up the level of work you provide but will also change the game for your competitors. Just implement these changes and see how it turns out.

Our web designers in Toronto constantly update their skill set to ensure they meet the growing challenges of the industry as well as client’s demands. Check out our blog for latest tips.

The Ultimate Cheat Sheet on How to Create the Perfect Mobile Apps User Experience

Mobile User Experience

Mobile UX scene is moving at break neck speed especially with the onset of responsive website designs. In their quest to give users the best device interaction experience, they are breaking the age old molds and making trends instead of following one. There’s no choice but to one-up the uptrend. And it all boils down to user engagement and experience – two emerging realms that are fast encroaching upon the interface design arena.

Testing and research are the best ways to achieve a UX that clicks with the user. But how can you start researching when there is there’s no benchmark? Let me try to answer this question using the perspective of context – that of the targeted market.

Why Undertake UX Research

Why Undertake UX Research

The ideal purpose of user experience research is to identify which methods are yielding maximum results. Learning user’s perspective and then designing app interface amplifies the research process’s success rate. Everything has to be see from the user’s eye. When you study the ways in which users interact with the app, you learn a lot about their preferences.

Three Stages of UX Research

importance of UX research

  • Gather data & repeat trends
  • Examine data to gather thoughts of users
  • Application of data to live project

You can repeat these steps and constantly optimize them for the best performance. Consistent improvements can help bear fruitful results.

User Observation

As a starting point, you can undertake user observation testing. Screen recording software can help you see the user behavior to understand a pattern. You may not have a face to face conversation, but their personal movement son the screen will reveal a lot of information. Screen studies can be automated or moderated. In moderation testing, the user gets feedback during the test while in automated study, the user is not helped in any way and has to figure out everything on its own. Try not to make any assumptions and only note the user’s screen movement. Services like UserZoom are the best way to undertake such testing.

Here is what you should look for in the usability testing.

  • Inclination to begin a task
  • Time gap between the tasks
  • Time taken to complete a task
  • How many mistakes are there in a task flow

All these metrics have to be identified through video recordings. Over time, you will start to notice patterns which will give you inputs about the shortcomings in the app design.

Qualitative Analysis

Qualitative Analysis

Just notice why more people tend to click on the menu instead of the big CTA button. Know why people prefer to scroll more instead of moving to another page. When you ask users, they will give you a clear idea about why scrolling was preferred to clicking. Direct Q&A tests will help you improve your qualitative analysis.

Ignore the perceived notions about the application or the website. You are not building for yourself but for people using it.

Tools for User Experience Research

UX research is best done in the field. If you are not sure where to start, simply check the questions you want to ask and get started on the work. Most lessons are learnt when you undertake research specific to your app. But rest assured, these tips will help.

For more on mobile app development and such, check out the blog regularly or get in touchwith our professionals.

Mobile App Development Trends that Still Rule in 2016

Mobile App Technology

Our smartphones have turned out to be our friend in need. Whether its shopping, ordering food, transferring money, hiring cab or many more, it can be done instantly with the help of your mobiles. It is playing a crucial role in completing our daily tasks. Mobile app technology is growing at a fast pace and we need to modify our apps according to the demand of the mobile market. Staying up-to-date with the latest trends is a necessity. Few of the latest mobile development trends are:

  1. Speedier Mobile Development
    Speedier Mobile Development

    With growing demand to launch mobile apps for businesses, the demand of faster mobile development has also grown. Every business wants to launch its products faster than others, for this they need mobile platform.

    Faster app development can be reached if we cut down the gap between development and launch. Advanced tools and frameworks for rapid development of apps are now readily available for fast delivery of mobile applications.

  2. Security
    Security has grown as the most trending challenge of mobile application industry. Hackers are continuously breaking the security gaps by obtaining confidential information. Almost 70% of websites fail the basic security tests. Security will remain a great concern to overcome. Efficient app developers needs to overcome security issues such as insecure data storage, bad cryptography and leakage of data. They need to develop applications which not only provides business features but also security and safety.

  3. Cloud Technology
    Cloud Technology
    Cloud technology has a blooming future. It will play a crucial role in the app development revolution. Application developers are focused towards integrating and synchronizing apps among multiple devices through app cloud. This will build functionalities that can be easily accessed from different devices. Developers are provided with tools for building, integrating, testing and submitting their product to the app stores through the cloud.

  4. M-Commerce
    With development of online goods and banking apps, people are trending towards m-commerce rather than e-commerce. This is a positive sign for growing mobile market. Transferring money or purchasing goods using a mobile app is becoming common. There is a better future for banking, m-commerce, online shopping and payment applications.

  5. Mobile Gaming
    Mobile Gaming
    The trend of multi player gaming is on rapid increase on mobile platform. Various gaming apps are launched on daily basis through cloud services. Presence of games on social media is on rise through gaming links. Syncing of games on various devices is supported through cloud technology.

  6. App Analytics and Big Data
    App Analytics and Big Data
    User experience is an integral part of mobile technology platform. Data analytics plays an important role in helping app developers to analyze the user experience to make improvements in the app. Most users shares their experience after using any app. This experience data is collected by big data or app analytics and should not be ignored. Learn from it about what they need more to make your application more successful.

These were the few latest trends in mobile app development. Following these can help you develop latest and trendy mobile app. Iron paper is a web design and development company in Toronto which provides you with mobile development , web development and web designing services.

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Thank You. We will contact you as soon as possible.