In this article, IronPaper has prepared a list of important ways, which you must be aware of for web content optimization for SEO.If you don’t have a technical understanding of SEO, finding your website in the top search results of the search engine will remain like a dream.
Why do you need to optimize website content for SEO?
Website content should be optimized in a way that will help search engines to index your site quickly and easily. It leads to getting organic traffic to your website and improves visitor browsing experience, encourages repeat visits in the future.
So obviously you need a strong presence on the Google Search engine result page, but how will you do it?
As per our experience, we have shortlisted the top 10 ways to optimize your website content for SEO and definitely will give you expected results. Take a look below.
Top 10 ways to optimize web content for SEO
1. The quality of content
Just publishing articles, uploading media files, and targeting only keywords based on popular search queries to create content is not enough to rank on search engine results. As per research, now Google is moving further towards longer-form and high-quality content that understands a visitor’s intention as a whole.
So, stop targeting keywords only, focus more on the visitor experience.
2. Improve website Speed
A slow website can frustrate the visitor and lead to the worst browsing experience and ultimately discourage the visitor from revisiting your website. To win the battle to be in top search results, you need to improve the website design, and also you can think of moving towards any better hosting provider.
3. Cross-device compatibility
Your website design must be responsive and compatible with both mobile and desktop devices. As per the research, 75% of traffic on websites is driven from mobile phones. So, keep this in mind that responsive design is Google’s preferred method of mobile optimization.
4. Link to other websites with relevant content
Some people think linking out to other high authority pages takes off our traffic. But that’s not the only perspective you should think of. Yes, I do agree that linking out sends traffic to other website but it also makes your site a more valuable and scalable resource which is more preferred by google to be ranked higher.
5. High Authority links
Any website gets a high authority tag when it gets trusted by its users. If you get a do-follow backlink from a high authority website, it will be very valuable and helpful for your website to get a higher rank. But if somehow you don’t get high authority backlinks, then don’t lose hope. Write good and unique content, which may take you to a higher rank.
6. Relevant Meta descriptions and title tags
Writing Relevant meta descriptions and title tags won’t necessarily improve your ranking on the Search engine result page, But it can help you to increase searcher clicks on the result. It should include your brand name, targeted keywords, and relevant information to the page.
7. Properly tagged images
Most of the people do not include the “alt attribute” when they upload any media files to their content, but this is something you shouldn’t miss. As per the Google algorithm, Google cannot ‘see’ your images, but it can only ‘read’ the alt text. You should write the target keyword as an alt text, which will help you out to rank your web page on the targeted keyword.
8. Headlines and permalinks
The writing headline must be of limited and targeted keywords. The headlines for the articles should be under 55 characters, which ensure its complete visibility in SERPs. The headline should be snappy, attractive, and as descriptive as possible. Do not write any clickbait headlines, which your content does not deliver.
9. Comments
keep turn on your comment system and let your visitors do regular comments on your posts and let you engage with your visitor. Just be attentive to remove spam comments, and also add the nofollow value to your comments section so that Google ignores any erroneous links that may appear in the comment section.
10. Keyword stuffing
One of the common mistakes, which people make while using keywords. Sometimes overusing keywords in content affects the readability of your site. As it is a perception that using a high density of a keyword is good to rank a page, but still it’s not the reality. Google prefers more to high-quality content and better visitor experience rather than using a high density of keywords.
Wrapping Up
If you pay attention to these tips, we guarantee that you will create very high quality content and drive a good amount of traffic to your website. Our team of experts is ready to offer you the best assistance for your website.