Keywords have always been quintessential when it comes to getting a better rank in organic search results. Keywords, when chosen blindly on the basis of a number of searches, do no good to SEO strategies. So, the need of the hour must be to focus on strategies which can yield promising results even if that means turning the tables altogether.
So, how does one optimize his/her website without focusing much on specific keywords and phrases? Simple, go for topical optimization.
What Is Topical Optimization?
Algorithms used for search engine ranking nowadays lay a heavy focus on content. Earlier we could make a substantial difference in our rankings by improvising our content with the help of keywords; however, keywords don’t matter much now. This is where topical optimization comes in.
Topical optimization basically helps in producing effective content about a topic while focussing on a particular keyword. This will definitely help you rank better since a major portion of people search for long tail keywords and thus by providing info to them more naturally your content will do a far better job when it’s about search queries.
How to Improvise Your Topical Authority
Topical optimization does not mean your website should have a single page answering every possible query of your users. That will only restrict your site’s pages and eventually your search ranking. You should instead work on building out your service areas while more thoroughly focusing on the long tail keywords which people usually search.
Proper research for building more pages and enhancing the current ones also plays a big role in improving your topical authority. This will also provide you more flexibility when it’s about targeting specific keywords which revolve around a broader topic. Thus, you’ll be able to dominate a particular while having multiple related pages each of which focus on specific visitor intent.
Be ‘THE’ Authority in Your Niche
With valuable content at your disposal, you’ll be able to answer your user’s query in a better way. Content marketing generally takes time and resources and chances are that if you own a business, then you’ll probably have a lot of other things to do rather than sit around to write blogs and webpage content.
That’s exactly where we, Iron Paper, come in. We don’t make you an authority in your niche; we make ‘YOU’ the authority!