As a basketball player, you love to hear the word ‘bounce’ but if you are a blogger, website owner, you will probably hate this word. If you are a new website owner, obviously you have a question in your mind – why website owners hate the ‘bounce’ word? So, you need to understand this word.
What Does Bounce Rate Mean?
Bounce rate means the percentage of visitors that visit just one page of your site and after that move on another site. If a page has a high bounce rate, it means there is something wrong with your website’s strategy and you need to consider it again. No one knows the particular reason that why a visitor leaves your site soon but here are a few tips that help you make your site user-friendly and reduce bounce rate.
Make your Content Readable
Lack of readability is the most common reason for high bounce rate. Give suitable headings and subheadings to your blog or article. Headings and subheadings work like a magnet. You can use a bullet point to explain every subheading. The main benefits of this are first your content looks great and second it compels the user to continue reading it. On the other hand, the user never read a big paragraph blog or article. A big paragraph creates a bad impression on the reader. So, avoid it!
Experts believe that popups help to increase your mailing list. It is a great trick to increase your subscription list. But users like only fast websites without ads and popups. Excessive popups and ads make users exit your site faster. If you want to collect emails from your users, you can use a slider instead of popups. In case of high bounce rate, try to avoid popups.
Call to Action Button
Do you have a compelling call to action button on your site? If you want your users to get in touch with you, provide a call to action button with an image on your website to grab the attention of the visitor. Through this, you can reduce a high bounce rate. You can also improve conversions and successfully engage with customers readily.
Often users like to use social media sites to know more about any brand than visiting a website. So, it is important that you are engaging with your customers through social media on a constant basis.
Make Your Site Responsive
Is your website ready for any screen size? You might be thinking of how a website be ready for screens? If you have a responsive site, your visitors can open it anywhere on any device. Make sure, your responsive site displays perfectly on different devices. Through non-optimized mobile websites, you give an open invitation to a high bounce rate.
We hope you got the tips right to reduce website bounce rate and increase conversion rate. Follow these tips to get a low bounce rate and survive in the world of Internet marketing for longer. If you feel stuck with anything and have any question, don’t hesitate to ask us.