For the uninitiated, UX means user experience! It’s just all about feelings of the user when he/she visits your site. Let’s understand first UX with an example – if your site is slow to load, obviously user moves on within seconds. On the other hand, if it is fast to load, the user stays on the site. It’s a simple way to understand the UX or user experience.
When you invest in a website, obviously your main motive is to provide the best experience to the users through features, services, and products. It does not matter that you have a large business website or a small general store website. In both cases, user experience comes first and it is the priority of every well-designed website. Improving web UX definitely will result in higher conversions.
Here’s how you can do it!
Grab User Attention Magnetically
Let’s take the example of an article or blog to understand it. Why users read your article? Obviously to get any information that is in your article or blog. User has a good reason to visit your site and scroll down the page. He spends a lot of time on your site. It means he got what he wanted! Through high-quality content, automatically you get the attention of the user. It helps to improve web user experience and will result in higher sales.
Improve Loading Speed Of Site
Most visitors think a website load within three to four seconds. If it takes more than five seconds to load, it is clear that you have a bad user experience. When you have any bad experience at any place or any shopping mall, in this situation what do you do? Obviously, you never go back to that place. Same happened with your site. Once your users have a bad experience, they will never come back on your website.
Gain Trust Of User
You cannot trust any unknown person easily. This is the same case as your website. If you get any new user on your site, generally he/she thinks many times before getting any service or product from your site. But if you have positive testimonials and reviews on your site, it helps to gain the trust of your new users. Also, a safe payment gateway helps tremendously.
Business owners realize that a huge amount of their users now use smartphone and apps to reach them or explore their website. Responsive site or mobile UX gets more attention of users than a desktop.
Add Video And Images
Do you know the importance of video and images on the website? If yes, its well documented that they are hugely successful in conversion. Video and images play the most important role to grab the attention of users. There are so many sites that are uploaded introductory videos on their home page. It helps to boost customer engagement.
There are a million ways to improve the user’s experience. You cannot survive the internet marketing if you don’t offer a good user experience. As you know, content is king in writing the same as a customer is a king in business. If you want any suggestion regarding UX, you can talk with our professionals.