Mobile UX scene is moving at break neck speed especially with the onset of responsive website designs. In their quest to give users the best device interaction experience, they are breaking the age old molds and making trends instead of following one. There’s no choice but to one-up the uptrend. And it all boils down to user engagement and experience – two emerging realms that are fast encroaching upon the interface design arena.
Testing and research are the best ways to achieve a UX that clicks with the user. But how can you start researching when there is there’s no benchmark? Let me try to answer this question using the perspective of context – that of the targeted market.
Why Undertake UX Research
The ideal purpose of user experience research is to identify which methods are yielding maximum results. Learning user’s perspective and then designing app interface amplifies the research process’s success rate. Everything has to be see from the user’s eye. When you study the ways in which users interact with the app, you learn a lot about their preferences.
Three Stages of UX Research
- Gather data & repeat trends
- Examine data to gather thoughts of users
- Application of data to live project
You can repeat these steps and constantly optimize them for the best performance. Consistent improvements can help bear fruitful results.
As a starting point, you can undertake user observation testing. Screen recording software can help you see the user behavior to understand a pattern. You may not have a face to face conversation, but their personal movement son the screen will reveal a lot of information. Screen studies can be automated or moderated. In moderation testing, the user gets feedback during the test while in automated study, the user is not helped in any way and has to figure out everything on its own. Try not to make any assumptions and only note the user’s screen movement. Services like UserZoom are the best way to undertake such testing.
Here is what you should look for in the usability testing.
- Inclination to begin a task
- Time gap between the tasks
- Time taken to complete a task
- How many mistakes are there in a task flow
All these metrics have to be identified through video recordings. Over time, you will start to notice patterns which will give you inputs about the shortcomings in the app design.
Just notice why more people tend to click on the menu instead of the big CTA button. Know why people prefer to scroll more instead of moving to another page. When you ask users, they will give you a clear idea about why scrolling was preferred to clicking. Direct Q&A tests will help you improve your qualitative analysis.
Ignore the perceived notions about the application or the website. You are not building for yourself but for people using it.
Tools for User Experience Research
UX research is best done in the field. If you are not sure where to start, simply check the questions you want to ask and get started on the work. Most lessons are learnt when you undertake research specific to your app. But rest assured, these tips will help.
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