Every digital business owner uses Google AdWords to lead his or her business. Google AdWords and PPC Management, both are the greatest way to generate organic traffic on your website. You can target the visitors and users in searches, but if you make some silly mistakes in your campaign, it will waste most of the money that you spend on the campaign.
Is your Google AdWords campaign performing inefficiently and costing more than it gives back? You know, what the best point of this campaign is, you can easily modify it any time. It may take just a few days or may be a few hours, but you can recover your losses. If you make a good Pay Per Click bid, you will showered with sales. On the other hand, if you make a bad PPC bid, you will lose your money.
Let’s have a look on few common mistakes that make your PPC campaign inefficient
1. Not using the right keywords correctly
If you run a Google AdWords campaign, obviously you know there are three types of keywords including broad match keyword, phrase match keywords and exact match keywords. Most of the people think that keywords are good for their campaign that have high search volume. But it is not true. It is very important that you choose low or medium volume keywords.
2. Forget the campaign after setting it
Running a campaign is a constant game that you have to play continuously. You will get many opportunities for growth. So, don’t forget about your campaign after setting it. Stay in touch with it and check it’s progress day by day.
3. Don’t add location
Do you know Google AdWords platform offers you several location targeting options? If you run an online business and your business relies on your customers in a particular location, adding location is the best option to target your clients. To upgrade the performance of your ad campaign, you can target the clients based on city, state or country.
4. Tackling too many keywords in a single ad group
This is one of the most common mistake people make with their ad group. When you do this, no keywords have good impressions. It is not good for the health of your ad campaign and it will also lower the CTR (click through rate).
5. Don’t know about your competitors
Not knowing about the competitors’ campaign is another big mistake. You need to know what keywords are they using in their ad campaign.
There is no secret to get successful ad campaign. For the successful paid ads campaign, you just need to avoid these mistakes and you can maximize the chances of success. Before creating a campaign, set your goal and work accordingly. For more information, you can talk with our Google Adwords professionals in Toronto.