Category Archives: Content Marketing

What is Topical Optimization – And Exactly How You can Use It

Keywords have always been quintessential when it comes to getting a better rank in the organic search results. Keywords, when chosen blindly on the basis of number of searches, do no good to SEO strategies. So, need of the hour must be to focus on strategies which can yield promising results even if that means turning the tables all together.

So, how does one optimize his/her website without focusing much on specific keywords and phrases? Simple, go for topical optimization.

Use Of Topical Optimization

What Is Topical Optimization?

Algorithms used for search engine ranking nowadays lay a heavy focus on content. Earlier we could make a substantial difference in our rankings by improvising our content with the help of keywords; however, keywords don’t matter much now. This is where topical optimization comes in.

Topical optimization basically helps in producing effective content about a  topic while focussing on a particular keyword. This will definitely help you rank better since a major portion of people search for long tail keywords and thus by providing info to them more naturally your content will do a far better job when it’s about search queries.

How to Improvise Your Topical Authority

Topical optimization does not mean your website should have single page answering every possible query of your users. That will only restrict your site’s pages and eventually your search ranking. You should instead work on building out your service areas while more thoroughly focusing on the long tail keywords which people usually search.

Proper research for building more pages and enhancing the current ones also plays a big role in improving your topical authority. This will also provide you more flexibility when it’s about targeting specific keywords which revolve around a broader topic. Thus, you’ll be able to dominate a particular while having multiple related pages each of which focus on specific visitor intent.

Be ‘THE’ Authority in Your Niche

With valuable content at your disposal, you’ll be able to answer your user’s query in a better way. Content marketing generally takes time and resources and chances are that if you own a business, then you’ll probably have a lot of other things to do rather than sit around to write blogs and webpage content.

That’s exactly where we, Iron Paper, come in. We don’t make you an authority in your niche; we make ‘YOU’ the authority!

Optimize or Die – How to Optimize Your Website’s Content

Content marketing is a complex field marked by many pitfalls. However, the right tools help you achieve effective results. Once you have a great strategy and know how to use the tools with planning, you will definitely get the valuable results in stipulated time. Good quality content does help matters but it is the promotion that adds the spice to your marketing strategy.

Optimize or Die

You need to pay attention while you write a content piece for your website. Usually you use social media sites to increase your business or promote a blog on guest websites. Here, are some tips to make your content worthwhile.

  • Your content must be useful – If you use hard and fast content marketing rules and not provide the useful information, dont expect it to be a success. In such situations, readers don’t find useful information and they will never come back. Be highly relevant to the topic at hand. Dig deeper about the relevant research material and produce appropriate content. Whenever you write content or blog, read it once carefully to check any errors.

  • Keywords – Keywords are important for your website but they should be placed organically. You have plenty of text for your content but does it have the right keywords? You also have to improvise how to use keywords in your content. Place them where they will have most impact on the readers and also on search engine crawlers. You can use also Google keyword planner to search long tail keywords.

  • Scribe – Scribe as well as copy blogger allow you to search the right keywords for your content. It shows all the keywords which are highly used in content and social media sites. Scribe will help you increase page rank of your website through SERPs. This is a good tool for you and you have to pay some amount every month for it.

Right links to your content – If you are interested to add links on your page, make sure they contain relative links with the keywords. If you are new in content marketing, you are not going to generate more traffic in the first couple of months. In this case, if you add some important links in your content, there are chances to get visitors easily.

Content marketing is a creative realm. There are numerous tips on how you can optimize your content based on how creative you get. These tips can help you get started pretty easily.

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Thinking of creating a new website or website redesign?
Don't hesitate to contact us and discuss your project in detail.
Thank You. We will contact you as soon as possible.